Inside the Story of PARANI Food & Supplier Festival 2025 – The Largest Supplier & Culinary Festival in Semarang, Central Java

The Largest Food & Supplier Festival in Central Java, Organized by Collabox Creative Hub

PARANI Food & Supplier Festival 2025, the largest supplier and culinary festival in Semarang, Central Java, was successfully held at MAC Ballroom Semarang from October 1-3, 2025.

Organized by Collabox Creative Hub and initiated by Sinnar Luciana Jaya, the festival brought together the ecosystem of food entrepreneurs, suppliers, and creative communities from across Indonesia, attracting more than 3,300 visitors, 45+ tenant brands, and 40+ engaging programs throughout three days of culinary celebration.

From growing MSMEs to multinational food producers, everyone came together on one stage to exchange innovation, inspiration, and business opportunities, shaping the future of Indonesia’s F&B industry.

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Building the F&B Ecosystem Through Collaboration

Behind PARANI lies one major mission: to drive a progressive, innovative, and nationally competitive F&B ecosystem.

The festival brought together leading names in Indonesia’s food industry, including Sinnar Luciana Jaya, Lesaffre, Zeelandia, Tulip, Nestlé Professional, ForVita, Frisian Flag, Bakels, Hello Tissue, Koepoe Koepoe, Sriboga, Oxone, Prochiz, and Richs.

Each brand showcased its own innovations in ingredients, baking technology, and modern kitchen solutions, making PARANI more than just an exhibition, it became a learning and inspiration hub for culinary professionals across Indonesia.

Through collaboration across brands, sectors, and business scales, PARANI emerged as a symbol of synergy between creativity, technology, and the food industry.

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Programs that Inspire, Educate, and Entertain

Over three vibrant days, Panggung Rasa and Nguleni Bareng became the heart of the festival.

Panggung Rasa featured public cooking demonstrations from principal brands and renowned chefs, providing audiences with insights into culinary techniques, product innovation, and the latest trends. Meanwhile, Nguleni Bareng offered hands-on, intimate cooking and baking workshops, where participants could learn directly from culinary experts and partner brands.

The festival brought together some of Indonesia’s most inspiring culinary figures: Chef Timothy Erick, Chef Diana Cahya, Chef Achen Ny. Liem, Chef Malrani Ayu Oktavia, and the legendary Chef Rudy Choirudin. Adding to the lineup, digital creators and industry influencers @edhozell and @retsianare led talk shows and workshops on creative marketing and culinary content creation, helping business owners understand and expand their presence in the digital world.

Adding a flavorful twist, Strada Coffee hosted an interactive Fun Cupping session, inviting visitors to experience the art of coffee tasting. Two exciting challenges became audience favorites: the Mukbang Menara My Deli, where participants raced to finish seven boxes of My Deli products in a limited time, and the Red Velvet Cake Competition by Bakels, which tested creativity and baking mastery.

To close each day, the crowd gathered for the highly anticipated Flash Sale & Auction, where F&B brands offered exclusive promotions and limited-edition products. Through this complete range of programs, PARANI became an end-to-end F&B industry event, combining education, product innovation, taste experiences, and business strategy, from kitchen to market.

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Creating an Experience Beyond an Event

Every detail of PARANI was carefully designed to create a seamless, inspiring, and memorable festival experience. Its success was made possible through close collaboration with partners across production, logistics, creative, and communications fields.

Initiated by

Sinnar Luciana Jaya

Organizer

Collabox Creative Hub

Support

Bank Central Asia (BCA)

Production & Logistic

MAC Ballroom

Creative Semarang

Eventsquad024

Alpro

Puma Production

Nayati

Codeshop

Creative Partner

Sampaikan

Foto Event

Collabox Creative Hub

Network & Communication

Indosat HiFi

Orent

Program Support

Oxone

Crown

Kirin

Ometraco

Altindo

Nayati

Sango

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Our Gratitude

Collabox Creative Hub extends its deepest gratitude to all partners, brands, and collaborators who supported and trusted the organization of PARANI Food & Supplier Festival 2025.

Chosen by Sinnar Luciana Jaya as the main organizer for its creative approach, out-of-the-box thinking, and youthful energy, Collabox successfully introduced a fresh and nationally significant format to the F&B industry.The festival proved that a culinary event can become an educational, inspiring, and forward-thinking platform with real impact.

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About PARANI Food & Supplier Festival 2025

PARANI Food & Supplier Festival 2025 is the largest culinary festival and F&B supplier exhibition in Central Java, initiated by Sinnar Luciana Jaya and organized by Collabox Creative Hub.

Here, culinary entrepreneurs, café and restaurant owners, and MSMEs can explore ingredients, equipment, and business solutions directly from trusted suppliers. Beyond a marketplace, PARANI also features workshops, talk shows, and live cooking demos with industry experts and culinary creators, helping business owners grow their capabilities and expand their businesses.

In essence, PARANI is more than a food festival, it’s a space for learning, networking, and exploring the F&B world, a new step that unites creativity, business, and the culinary community within a sustainable ecosystem in Central Java.

Collabox Creative Hub, together with its partners, remains committed to delivering programs that inspire and empower Indonesia’s creative and culinary industries.

💚 Stay tuned for upcoming creative programs and collaborations from Collabox Creative Hub.